Turn your next seminar into a scalable system that grows your practice without the guesswork or gimmicks.
rksSeminar Works was built on one clear truth: when done right, seminars are the most powerful client growth engine in financial services.
Founded by financial services leader, speaker, and author Jay Stainsby, Seminar Works helps advisors turn ordinary workshops into lasting results. Built on years of real-world experience, the program provides practical systems and language that make every seminar more engaging, more trusted, and more effective at driving client growth.
For over two decades, Jay Stainsby has led and coached financial advisors to deliver powerful presentations that drive real business results. He’s the creator of the Seminar Works Framework and author of The Financial Advisor’s Seminar Playbook, a modern guide to mastering every stage of the seminar process; from the first RSVP to the post-event follow-up.
Known for his candid approach and practical insights, Jay blends behavioral science, communication strategy, and years of field-tested experience to help advisors elevate their client acquisition and retention.
A proven, step-by-step process designed to help financial advisors deliver seminars that convert — consistently.
Identify your target audience, message, and outcomes before you ever book the room.
Build a simple but powerful system to convert attendees into lifelong clients.
Inspire your advisors to rethink seminars with energy, authenticity, and fresh perspective.
Jay’s books bring the Seminar Works philosophy to life, helping advisors navigate modern client engagement and communication with clarity and confidence.
Jay’s framework changed the way I approach seminars. I went from winging it to running a repeatable system that gets results.
Regional Director
Financial Firm
The Seminar Works model gave our advisors the confidence to communicate value clearly, and it shows in our client conversions.
Agency VP
Wealth Management
Jay’s sessions cut through the theory and get right to what matters: how advisors show up in the room and how that translates into better results.
